"The Rich Jerk"

No author! It is an ebook, one of the thousands 'get rich on the internet' ebooks, most of which are pure garbage, however this one came recommended by a friend, and it actually contains some valuable insights. This book won't bore you with the history of the internet, bunch of irrelevant statistics and general material you can find all over the web. This book is about the author's experience with making money off the internet, mostly through affiliate marketing schemes and promoting your own information product.

One of the strongest points the author makes is that the easiest thing to sell on the internet is information. You don't have to stock the product, manage inventory, returns, packaging, etc. Ebooks can be emailed, downloaded, and propagated at near zero cost. Another great point the author makes is how to construct an affiliate marketing web site by simultaneously using Google adsense and adwords at the same time, thus while investing some money, getting much bigger return on the investment.

Further the book explains how to create proxy search sites to drive traffic to your marketing site and how to avoid punishment from the search engines (read: Google) for doing that. There are plenty of good tips and insights into the psychology of the internet shopper, and best ways to maximize your sales and profits. It is obvious that the author is not very technical (if at all) and he recommends all kinds of software for creating your web site without any knowledge (even his own company offers such services), and no doubt he has profit sharing setup with all the sites and software makers he recommends, as he instructs people to do in his book.

Although it is hard to buy the claim that the author made millions with the methods he described in the book, it is conceivable that with large amount of time allotted and some luck and initial investment (nothing comes free!), a decent income can be obtained using the methods described in the book.